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Mei An
Collier Smith

Creative & Brand Leader | Sustainability, Campaign Direction & Commercial Impact

About Me

Senior Creative & Brand Leader with 20+ years’ experience delivering art direction and production, campaign concepts and visual systems for fashion, luxury, and purpose-led brands. Proven ability to conceive and execute multi-channel creative from print and packaging to digital, POS, and experiential while aligning brand identity with commercial objectives. ​ Experienced working within in-house visual teams and with external partners, licensees, and senior stakeholders. Known for strategic clarity, strong visual judgement, and calm leadership across complex, fast-paced environments. Particularly aligned with brands where ethics, innovation, and cultural relevance are core to the creative vision.

Projects

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